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As a YouTube Creator, finding fresh and engaging content ideas can be challenging. With so much competition, standing out and capturing your audience’s attention is critical!
YouTube has introduced a game-changing feature — the Inspiration Tab.
This free content research tool offers content suggestions tailored to your specific audience. It helps you find proven content ideas that your viewers are already interested in.
In this blog post, we’ll walk you through:
- How to find and use the YouTube Studio Inspiration Tab
- How to generate new content ideas
- How to save time by generating AI outlines based on the best-performing videos
What is the YouTube Studio Inspiration Tab?
The Inspiration Tab is YouTube’s own content and keyword research tool (it used to be called “Research”).
This feature provides content ideas based on:
- What your viewers are watching
- People who like similar content are watching.
The best part? The suggestions to match your channel’s specific topics and audience viewing habits.
By using the Inspiration Tab, you can:
- See what your audience is watching
- Discover new video ideas
- Find and fill content gaps where there’s low competition
- Get suggestions on trending topics for YouTube Shorts
How to Access the YouTube Studio Inspiration Tab
Follow these steps to find the tool:
- Go to YouTube Studio
- Click on Analytics on the left sidebar
- Navigate to the Inspiration tab
This tool offers insights on your audience’s interests and top searches related to the topics they enjoy.
You’ll also find data on search volume, content gaps, and even see what videos are performing well in your niche.
This information can help you:
- Decide whether a topic is worth creating content around
- Gauge your chances of ranking for that topic
How to Find New Content Ideas
Here’s how you can use the Inspiration Tab to brainstorm fresh content ideas…
Main Page Overview
The main page of the Inspiration Tab shows you two key sections:
- What people are looking for: Insights into topics your audience is watching.
- New videos to inspire you: Trending videos that could spark ideas for your content
Create YouTube Shorts Ideas
The Inspiration Tab also suggests ideas for YouTube Shorts based on topics your audience finds interesting.
Search by Topic
You can enter or select keywords or topics relevant to your niche.
The tool will then display:
- Your viewers’ interest in related topics for the last 28 days
- Top searches for that specific topic
- Search volume estimation: Gauge whether it’s worth creating content around the topic
- Content gaps: Find low-competition topics that haven’t been well covered by other creators
How to Generate Outlines Using YouTube’s AI
Some creators have access to a feature that allows them to generate video outlines using YouTube’s AI.
If you’re one of the lucky ones, here’s how to use this feature:
- Choose a Topic or search for one within the Inspiration Tab.
- Click on Create Outline.
- YouTube’s AI will generate a list of potential subtopics and talking points for you to structure your content around
If this feature isn’t available to you yet, don’t worry! You can create your own outline by following these steps:
- Select three videos related to your topic from the Inspiration Tab
- Copy the video links
- Head over to Gemini AI
- Ask it to generate an outline based on those links
This tool will provide inspiration, but it’s important to put your own spin on the content. Don’t copy it — instead, create a better version by adding your unique perspective and addressing content gaps.
Here are two easy prompts you can copy/ paste to Gemini Ai:
Gemini AI Prompt: Top 3 videos URL outline
Based on the following videos write a YouTube Script Outline: (Video 1 URL) (Video 2 URL) (Video 3 URL)
Gemini AI Prompt: Top 3 videos outline
Based on the top performing YouTube videos for the following topic, write an outline for a YouTube video idea. Topic: (Broad Topic) Video Idea: (Video Idea or Title)
How To Get More Views and Subs
The YouTube Inspiration Tab is a great starting point for content ideas. To take your channel even further, consider using tools that can help you optimize your content.
Optimize Your Content with SEMrush Keyword Analytics
Take your video rankings to the next level with SEMrush’s keyword analytics tool.
With this powerful tool, you’ll be able to:
- Find trending YouTube topics that resonate with your audience
- Identify gaps in the market and create content that stands out
SEMrush Keyword Analytics for YouTube, will increase your visibility, attract more views and subscribers.
Streamline Your Content Creation Process with TubeBuddy
TubeBuddy is a must-have tool for any serious YouTuber. This all-in-one platform helps you:
- Optimize your video tags, titles, and descriptions
- Test and find the best thumbnails
- Analyze your performance and adjust your strategy
By using TubeBuddy, you can save time, boost engagement, and grow your channel’s success.
